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Introduction to Digital Marketing

A Digital Marketing Company helps service or product based businesses increase their online presence, web traffic and in turn, their overall sales.it includes advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Digital Marketers perform market research, integrate, and optimize their client’s online profiles and platforms. Marketing works with different fields such as content curation, customer relations, media planning and sales strategy.

Digital marketing as a Career

This field offers a broad range of expertise and learning opportunities. It offers the best of both worlds to digital enthusiasts who thrive on creativity, communication and tremendous earning potential.It provides excellent opportunities to build expertise in business areas ranging across social media, content creation, search engine optimization, paid ads, and affiliate marketing. It is a career that offers better work-life balance, excellent earning potential and the chance to shape the future of this industry. The digital marketing career options are vast and the demand is increasing. Below you will see an overview of some of the branches of Digital Marketing

Branches of Digital Marketing

Where Do You See Yourself as a Digital Marketer

WordPress Development
What is Web Development?
Web Developers build and maintain websites, ensuring that they are user-friendly, effective and look great. They are responsible for both back-end and front-end development including the implementation of WordPress themes and plugins as well as site integration and security updates. They have great insight, knowledge and experience into skills such as front-end programming languages, website aestheticism, and content management.
How to Become a Web Developer?
  • Good understanding of front-end technologies including HTML, CSS3, Javascript, jQuery.
  • Strong understanding of MySQL.
  • WordPress (Theme/Plugin customization and development).
  • Have experience and skills in CSS/Bootstrap customization.
  • Knowledge of AngularJS, ReactJS will be considered a plus.
  • Conducting website performance tests.
    Troubleshooting content issues.
  • Have experience of building user interfaces for websites or web applications.
Social Media Marketing
What is Social Media Marketing?
SMM services help increase web traffic and brand awareness for our clients. It saves them time and effort while simultaneously skyrocketing their sales. They engage with customers over social media platforms like Facebook, Twitter, Instagram or Pinterest to promote an organization’s products and reach out to a wider audience.
How to Become a Social Marketer?
  • Develop and accelerate Instagram, Facebook, LinkedIn and Twitter for social footprint and engagement
  • Analyze community behavior and ensure effective transition into business decision making and insight
  • Coordinate with internal team to amplify key business messages and fully support initiatives
  • Create and manage content on different social media channels
Content Marketing
What is Content Marketing?
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a target audience. It’s an umbrella term for content that can include blog posts, social media posts, articles, e-books, white papers, case studies, video content, infographics, or anything that helps educate and engage a target audience.
How to Become a Content Marketer?
  • Conducting in-depth research on industry-related topics in order to develop original content.
  • Developing content for blogs, articles, product descriptions, social media, and the client website.
  • Assisting the marketing team in developing content for advertising campaigns.
  • Proofreading content for errors and inconsistencies.
  • Editing and polishing existing content to improve readability
Website Design
What Website Designing Is?
Website design is a process of creating a website. It involves planning, creating and maintaining the graphical elements and functionality of a website. A web designer is someone who coordinates all of the different aspects of designing and building a website.
How to Become a Web Designer?
Conceptualize and create intuitive, engaging, and brand-consistent web experiences Continually improve and optimize user experience for sites with UI/UX Design Collaborate in concept development and design ideation cross-functionally to help define a creative strategy
Search Engine Optimization
What is Search Engine Optimization?
SEO, or search engine optimization, is the process of improving the ranking of a website on search engines. The higher the ranking, the more likely people are to find the site. SEO involves optimizing a website’s content, structure, and on-page elements like titles, metatags, and linkings.
How to Become an SEO Expert?
  • Adept in conducting a thorough analysis of a client’s website in terms of optimization and improvement.
  • Optimizing the content of landing pages.
  • Preparing impactful strategy reports.
  • Picking up the most effective keywords to drive website traffic.
  • Keeping track of the SEO techniques used by competitors.
  • Staying updated regarding White Hat SEO practices.
  • Handling the webmaster tools for the customers.
Graphic Designing
What is Graphic Designing?
It includes design websites layouts, website banner images with attractive design, attractive websites sections, images for any website. They create designs for videos as well as digital documents.
How to become a Graphic Designer?
  • Collaborate with the team to ensure consistency of designs across various media outlets.
  • Create compelling and effective logos, designs, banners, print and digital media.
  • Maintain awareness of current industry and technology standards, social media, competitive landscape and market trends.
What is PPC?

PPC or pay-per-click is a digital advertising model where an advertiser pays an amount (fixed or determined by auction) each time a user clicks on one of their ads and visits their website. PPC experts allocate budgets and best practices to increase web traffic, organic leads and conversions for a client’s product or services. These ads are

  • Google Ads
  • Bing & Yahoo! Ads
  • Youtube Ads
  • Linkedin Ads
How to Become a PPC Expert: (Google and Facebook Ads)
  • Plan, create and manage PPC campaigns across a variety of channels (Google Ads, Bing, Yahoo etc.)
  • Keyword research and management to optimize bids. (Add PPC words and negative keywords).
  • Overseeing existing campaigns and making recommendations on how to optimize them, analyzing trends and making data-driven decisions.
  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.

HexaClicks is a premium digital marketing agency with dynamic experience helping partner agencies grow exponentially. We have been providing countless learning and growth opportunities to employees throughout our journey towards success.


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