Performance Marketing Specialist

We help you enhance your skills with the best opportunities.

Position & Level
Permanent - Full Time
Mid / Senior Level

Market Competitive Salary

Location & Timings
9am - 6pm
On-Site Position
Gulberg, Lahore.

Job Brief

We are looking for a highly skilled and experienced Performance Marketing Specialist to join our dynamic digital marketing agency. As a Performance Marketing Specialist, you will be responsible for planning, implementing, and optimizing performance marketing campaigns across various channels, with a strong focus on Google Ads and Facebook Ads. Your expertise in driving results and maximizing ROI through data-driven strategies will be key in delivering successful campaigns for our clients.
Job Responsibilities
  • Develop and execute performance marketing strategies across various channels, with a primary focus on Google Ads and Facebook Ads.
  • Conduct in-depth keyword research, audience analysis, and competitive analysis to identify target segments and optimize campaign performance.
  • Create and manage campaigns, ad groups, and ad copies/creatives on Google Ads and Facebook Ads, ensuring alignment with campaign objectives and best practices.
  • Continuously monitor campaign performance, analyzing key metrics and adjusting strategies to optimize conversions, click-through rates (CTRs), and return on ad spend (ROAS).
  • Conduct A/B testing of ad creatives, campaign types, landing pages, and audience targeting to improve campaign performance and drive incremental results.
  • Collaborate with the creative team to develop compelling ad copies, visuals, and landing page designs that align with brand guidelines and drive engagement.
  • Utilize advanced targeting options and audience segmentation to reach the most relevant audiences and maximize campaign effectiveness.
  • Implement conversion tracking and attribution models to accurately measure campaign performance and identify areas for improvement.
  • Stay updated with the latest industry trends, digital marketing tools, and best practices in performance marketing to drive innovation and deliver cutting-edge strategies.
  • Provide regular reports and performance analysis to clients, highlighting key insights and recommendations for campaign optimization and improving ROI.
  • Bachelor’s degree in marketing, advertising, business, or a related field.
  • Proven experience of at least 2 to 3 years working as a Performance Marketing Specialist or similar role, with strong focus on Google & Facebook Ads.
  • In-depth knowledge of Google Ads, Facebook Ads, and other Ad platforms including campaign setup, optimization, and reporting.
  • Demonstrated success in managing and optimizing performance marketing campaigns to achieve KPIs and maximize ROI.
  • Proficiency in analytics tools such as Google Analytics, Google Tag Manager, or similar platforms to track and measure campaign performance.
  • Strong analytical skills and the ability to interpret data, draw insights, and make data-driven decisions to improve campaign performance.
  • Excellent understanding of digital marketing principles and best practices, including conversion funnels, landing page optimization, and audience targeting.
  • Creative mindset with the ability to develop compelling ad copies and visuals that resonate with target audiences.
  • Strong communication and presentation skills, with the ability to effectively communicate campaign performance and recommendations to clients and internal stakeholders.
  • Google Ads and Facebook Ads certifications are highly desirable.
What we Offer
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To apply for this job you have to submit the application form by clicking on the button below. You will be required to upload your Resume in word / pdf format. You will be contacted if you are shortlisted. Please note that we only accept resumes through our application forms.

HexaClicks is a premium digital marketing agency with dynamic experience helping partner agencies grow exponentially. We have been providing countless learning and growth opportunities to employees throughout our journey towards success.


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